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1. Distinguish between an impulsive consumption act and unplanned shopping. Give us an example of a similarity and a difference between the two. It would also help for you to provide an example of a product that was as an impulse vs. an example of one purchase via unplanned shopping.
2. Which of the 5 Retail Approaches at Encouraging Impulse Purchases (In Exhibit 11.5) do you think is the most effective to encourage consumers to make impulse buys? Why?
3. Share an impulse buy that you’ve made. Why did you make it and, looking back on it, what factors do you think “encouraged” you to make the purchase?