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Hi, need to submit a 3000 words essay on the topic Analysing public health.

Beattie model of health The Beattie model of health includes four mutually exclusive health promotion elements. This model supports the fact that health promotion is founded on various social and cultural practices (Wills and Earle, 2007). It includes four quadrants laid out on two axes. The four quadrants indicate the different ways by which health can be ensured by professionals as well as government authorities via health persuasion processes, laws, counselling, and community development (Wills and Earle, 2007). The two axes include the authoritative (top-down) or the negotiated (bottom-up) mode of intervention and the focus intervention (individual or collective) (Wills and Earle, 2007). Health promotion and health counselling are supported by an individual focus of intervention as they focus on the different elements of personal behaviour and lifestyle (Piper, 2009). On the other hand, community health development is the scenario where groups with like-minded people who are sharing problems, unite in order to express their concerns and to support a common agenda and secure social and structural change (Piper, 2009). These approaches have a different conceptualization of health promotion, with one side being focused on personal behaviour and the other side highlighting the importance of community participation. In order to understand the application of these approaches, the obesity health issue shall provide a context for this discussion. Health concern: Obesity Obesity has doubled since 1980 (WHO, 2012). In 2008, about 1.4 billion adults, aged 20 years and over have been classified as overweight and 500 million of these individuals have been considered obese. About 65% of the global population reside in areas where obesity has killed more people than the underweight population and in 2010 more than 40 million children below the age of 5 have been classified as overweight (WHO, 2012). Overweight and obesity generally refer to the condition wherein there is an abnormal and excessive fat accumulation in the body. The body mass index (BMI) is considered the general standard in evaluating overweight and obesity among adults (WHO, 2012). It is measured using the formula: weight in kilograms divided by the square of the person’s height in meters. A computed BMI of greater than or equal to 25 (less than 30) is considered overweight and a BMI of greater than or equal to 30 is considered obese (WHO, 2012). However, other measures are also being considered by health authorities in order to guarantee discerning health assessment standards. Waist measurement is also being forwarded as a standard in health assessment because it can measure cardio-metabolic risk (Pearson, 2012). Waist measurement assesses actual internal fat, while BMI measures overall fat, and a waist measurement of higher than 35 among non-pregnant women and a waist circumference of 40 among men presents a more accurate assessment of an individual’s health risks (Pearson, 2012). Overweight and obesity represent the fifth leading cause for deaths in the world. About 2.8 million adults perish each year as a result of conditions caused by obesity and overweight.

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