Identify one current struggling consumer product.
Access the GCU Library business data bases. Research “rebranding strategy.”
In a paper of 750-1,000 words, present a rebranding strategy for the product, including the following:
- A new name
- Changes in packaging
- The price point
- Product position
- Advertising strategy
- A distribution method
- Improvements in design or quality
Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.
You are required to submit this assignment to Turnitin. Please refer to the directions in the Student Success Center.