Watch the video “The Art of Choosing”. Dr. Sheena Iyengar studies how we make choices — and how we feel about the choices we make. At TEDGlobal, she talks about both trivial choices (Coke v. Pepsi) and profound ones, and shares her groundbreaking research that has uncovered some surprising attitudes about our decisions.

describe and discuss examples illustrating that how we go about deciding to do (or not do) something or how we go about taking one course of action over another involves psychological processes that are influenced by culture.

 

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